Martin Lundqvist always dreamed of starting his own company but enjoyed management consulting too much and ended up becoming a Mckinsey Digital Partner. After 17 years at the top tier firm, he realized his dream and joined the scale-up Arundo Analytics where he is the COO today.

As a former McKinsey Digital partner, can you tell me why companies find it so difficult to become digital that they pay their healthy fees?

The first reason is usually that they struggle to define what becoming more digital means — and why they need to do it! Is it to grow an…


Buddywise is a start-up hell bent on saving lives and preventing injuries with computer vision!

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